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Who We Serve
We do our best work with non-profits, mid-market retailers, emergent challenger brands. But though size and scale may be different, at their heart many problems are universal.
Where We Add Value
Challenges are unique to you and your business, but the themes, patterns and blockers can often be consistent no matter the organisation or industry.
A Problem Shared
Each one represents a genuine issue we've worked on, and reflect a distinct discipline; data strategy, insight activation, and customer understanding. Together, they cover some of the common ways growing businesses leave value on the table.
Data Strategy
Data is everywhere. Most businesses are data-rich and insight-poor, finding themselves spending time reporting what happened rather than understanding why, or deciding what to do next. Without a clear strategy, it's just noise.
Industry Evidence
40%
of UK SMEs report having no data strategy whatsoever, compared to just 7% of large companies. This leaves the majority without a framework to turn data into decisions. (see the evidence)
Insight & Analytics
Having the tools and talent isn't enough. In many organisations, insight sits in a corner of the business, producing reports that don't change behaviour. The gap between what data shows and what decisions get made is one of the most costly (and most common) problems in business today. The growing demand for AI utilisation continues to reinforce this gap.
Industry Evidence
79.8%
of data executives and business leaders cite cultural impediments (people, process, and organisational alignment) as the primary barrier to becoming data-driven. It's rarely a technology problem. (see the evidence)
Customer Understanding
Most businesses believe they understand their customers better than they actually do. Customer data exists, but it's scattered, shallow, or never connected to the people making product, marketing, or experience decisions. The result is strategies built on assumption, not understanding.
Industry Evidence
54%
gap between what UK businesses believe about their customer experience versus what customers actually report. The largest disconnect sits in areas businesses assume they're already doing well. (see the evidence)
You don't need to fit every box exactly. If this is close to where you are, we're happy to have an honest, informal conversation about what kind of support would actually help.